Online Marketing + Traditional Marketing.
Integrating Your Marketing Mix.
In today’s world, your customers aren’t tuning in to just one marketing channel. Consistency is critical. Across all marketing channels.
Is your marketing mix driving customers to your site?
- You’ve only got 3 seconds, on average, to make an impression once someone hits your website. Make sure the content is working as hard as it can for you.
Is your overall contact strategy focused on your customer … or you?
- How do you want your customers to reach you or you reach them? However you interact, your customer experience should be consistent throughout every touch point.
Does each piece within your campaign work together?
- Ensure you have consistent execution and application of your brand standards across all touchpoints … internal and external. Consistent in imagery, tone and message.
Traditional marketing … a dying art?
Not by any means. You just need to use it more strategically. More than likely you need marketing programs that combine online marketing tools with traditional. Bottom line, whatever your focus, your online and traditional marketing need to work together.
- It could be as simple as including your Facebook page or your blog URL in print ads. Invite your customers to your community through your offline, traditional marketing. Increase their trust in you and your business. Use it to build your community. Encourage them to join your community now without any expectation they will buy now.
Consistency is key.
Let JM Marketing Solutions help ensure your marketing mix is integrated - from however you reach out to your customers to however they interact with you.
Photo © Marek – Fotolia.com
